When you realize that Facebook has over 2.45 billion monthly active users, you understand how much of an impact you can have with the Gospel. Ministries and churches have the unique opportunity to advance the most important message in the world, and one way you can do that is by leveraging Facebook ads.
Things are changing at Facebook. On January 11, 2018, CEO Mark Zuckerberg announced that Facebook is moving “from focusing on helping you find relevant content to helping you have more meaningful social interactions.” Many people are still trying to figure out what this means. Businesses and organizations are already working hard to keep their customers and communities engaged and their posts seen.
As we head into the busiest season for churches, now is the time to wrap your head around Facebook as your new best friend for church event outreach. It's one of the best (and least expensive) ways to share your event, be it a Fall Festival, Trunk or Treat, Harvest Party, or holiday event, getting your church message seen on Facebook is becoming more challenging every day.
Facebook is still one of the primary social networks that churches should utilize to reach people for Christ. Whether connecting with current attenders, sharing events, or reaching out to the community, Facebook offers some unique advantages:
For all intensive purposes, Facebook's Newsfeed is one of the most powerful content delivery channels in the world.
Exact percentages of how much content they drive varies, but recent studies show as much as 25% of web referrals come via Facebook.
With that kind of percentage, its no wonder that 13% of all time spent online occurs at Facebook. A staggering 14 hour per month average for U.S users alone.