This week’s interview features Luke McElroy, founder of the Salt Conference for church creatives.  Kenny Jahng sits down with Luke to discuss creativity’s role in the church and worship production.

Luke McElroy shares that the purpose of this event is to gather those in the creative, technical and communicative arts of the church, and identify how to leverage our creative gifts for the sake of the local church.

SALT conference has been around since 2013 and has had thousands of people attend and improve their technical, creative, or communications skills. What makes this conference so unique is its focus on the church, and leveraging creativity to be a vehicle for transformation through Jesus Christ.

Since many churches have changed their systems since COVID-19, this conference will likely help solve some of the biggest issues that have arisen in worship production.

Conference Details

Salt Conference is scheduled for October 20-22, 2021.  SALT 2021 Conference is returning to Long Hollow located at 3031 Long Hollow Pike, Hendersonville, TN 37075.  Registration for the conference is available at:

Church creatives! Gather at the Salt Conference in Nashville on October 20-22, 2021. Learn the latest in church social media, worship programming, and more from pros like Pete Doctor, creative Director for Pixar Animation Studios. Click To Tweet

Session Topics Include

  • Leading Creatives
  • Volunteer Training
  • Storytelling
  • Lighting Design
  • Slide & Media Design
  • Communication Strategy
  • Social Media
  • Online Church & Live Streaming
  • Website, Blogging & Design
  • Worship Programming
  • Audio Engineering

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Salt Conference Speakers

90% of the keynote speakers are lead or teaching pastors in their church, as well as previous worship leaders like Matt Redman, Matt Maher, Meredith Andrews and others, so this event is positioned as a hyper practical training and development event.

This year a streaming option is available for church leaders who are not able to make it in-person to Nashville for this event. 

  • Mike Donehey
  • Glenn Packiam
  • Tim Stevens
  • Randy Gravitt
  • Jeremy Cowart
  • Megan Alexander
  • Samer Massad
  • Joseph Sojourner

The conference is planning to have more than 50 hands-on training sessions on topics including online church strategy, service programming, worship leading, storytelling & filmmaking, improving our audio, growing our social media, tips for better design, ways to make website traffic increase and other relevant topics.

For example, there is a whole track on leading creatives, recruiting volunteers for creative and technical ministries, as well as a bunch of classes on improving practical efficiencies for the church tech and media teams.


Conference Housing Options

There are two designated hotels for the conference locally in Hendersonville, TN:

Hampton Inn & Suites ($129/night)
4.7mi to SALT / 19mi to Nashville
111 Saundersville Rd
Hendersonville, TN 37075

Holiday Inn Express ($119/night)
6.7mi to SALT / 21mi to Nashville
615 E Main St
Hendersonville, TN 37075


More details, including the 3-day agenda and speaker / workshop descriptions are available at